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Do the Two-Step

Forget cold calling--now, getting leads is as simple as counting to two.

This story appears in the August 2008 issue of Entrepreneur. Subscribe »

Every needs leads; they're the lifeblood of your machine. The trick is to set up a marketing system that lets you create a steady flow of leads without having to subject yourself to the torture of .

Create a two-step lead machine, and you can say goodbye to cold calling while still generating all the qualified, permission-based leads you can handle.

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