Double Duty

A franchisee finds happiness operating two concepts: a Baskin-Robbins and a Jody Maroni's Sausage Kingdom.

By Devlin Smith

Opinions expressed by Entrepreneur contributors are their own.

Every day, thousands of commuters tackle the I-5, an oft-congested highway connecting San Diego to Los Angeles, all in the name of some dead-end job. But Reza Abolhosseini makes the drive for his labor of love: The freeway links his two franchises--a Baskin-Robbins located in Dana Point and a Jody Maroni's Sausage Kingdomoutlet at The Block at Orange.

To own not one, but two of his dream businesses, Abolhosseini is more than willing to work long days, often seven days a week. He starts each workday at the Baskin-Robbins franchise he bought two years. He arrives at the store between 8 and 10, spending the morning overseeing the ice cream business, meeting with his manager and helping out when needed.

Then it's off to The Block, an outdoor shopping and entertainment complex. Abolhosseini arrives around 11, just in time to help with the lunch rush. Here, once again, he oversees operations, and talks with his manager, employees and customers to make sure everything is running smoothly and everyone is content. "I stay in touch with the customers, just asking if they're happy with the food and checking if there's anything we can do to improve our guest satisfaction," says Abolhosseini, 43.

After the lunch rush subsides, Abolhosseini spends his afternoon dealing with paperwork for both businesses at an office he has set up at The Block. He usually heads home around 5 or 6 but stays later if his staff needs a hand. On weekends, Abolhosseini sometimes stays at Jody Maroni's as late as 10 p.m.

Even with this schedule, Abolhosseini can't seem to get enough. He recently called in to his stores every day while on a 10-day vacation. "The day I returned, I couldn't wait to get back to the business and get involved again," he admits.

This type of energy is characteristic, considering Abolhosseini isn't new to the multiunit, multi-concept life--he used to simultaneously operate three pizza franchises, a used car lot and a mini-market. Five businesses may now be out of the question, but that doesn't mean Abolhosseini is content to stick to two. "I like challenges, I like to stay busy and I always look at opportunities," he says.

Today, though, he's grateful for the challenge and variety his two franchises add to his life. "The reason I chose Baskin-Robbins and Jody Maroni's is because I love sausages and I love ice cream," Abolhosseini says. "And what you love is what you can do best."

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Celebrity Entrepreneurs

'I Dreaded Falling in Love.' Rupert Murdoch Is Getting Hitched for the Fifth Time.

The 92-year-old media tycoon announces he will wed former San Francisco police chaplain Ann Lesley Smith.

Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.

Starting a Business

Selling Your Business? Do These 6 Things Right Now.

If you want the maximum price you need to make these moves before you do anything else.


5 Practical Strategies Founders Can Use to Improve Their Mental Health

Supporting your mental health is one of the most important investments you can make in your company. If you're unsure where to begin, choose one of these strategies and focus on implementing it in your everyday life.


How Great Entrepreneurs Find Ways to Win During Economic Downturns

Recessions are an opportunity to recalibrate and make great strides in your business while others are unprepared to brave the challenges. Here's how great entrepreneurs can set themselves up for success despite economic uncertainty.