Drink Up
One entrepreneur is using a small sticker to build a big following for his company.
Orange juice may be a breakfast staple, but if Brad Oberwager has a say in the matter, it won't be for long. In 2004, he launched Sundia, a juice company he describes as a "branding company first." Indeed, he's leaving the watermelon production to the nation's estimated 1,070 watermelon growers and offering them discounts on the stickers retailers require on produce. It's a way to make a name for Sundia and drive sales of the company's line of watermelon-based juices, which can already be found in 3,000 retail locations nationwide.
In the early days of his startup, Oberwager, 36, found his niche while painstakingly researching the market: "I realized there was an opportunity to brand watermelon--and that no one had done it before."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'