Entrepreneur Plus - Short White
For Subscribers

Web Site Content Writing for Start-Ups How to create a Web site that won't bore users-and <I>will</I> get you the kind of business you're looking for

By Barry Zeger

Opinions expressed by Entrepreneur contributors are their own.

As a busy Web copywriter and content strategist (translation: a guy who writes the info that companies use to build their brand and sell their goods/services on the Internet), my favorite assignments are the ones where I get to work with start-ups. Creating banner campaigns, marketing e-mails and other Web projects for the Fortune 500 clients of big ad agencies is boring, boring, boring: The parameters are too precise, the instructions are too clear, and to top it off, there's always way too much background info. Exasperating? Irritating? Oh, you have no idea.

But working with start-ups...ah, now that's fun. The innovative ideas! The youthful enthusiasm! The giddy mayhem! It's kind of like being a counselor at a camp for the talented, gifted and dangerously over-caffeinated.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • A complimentary subscription to Entrepreneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Clayman Countdown" this week.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Science & Technology

How to Make a QR Code in 5 Simple Steps

Need to know how to make a QR code for your business but not sure where to start? Check out this step-by-step breakdown for more info.

Starting a Business

What Is an LLC? Here's How It Works.

Deciding whether or not your business should be an LLC is a big decision. Continue reading to learn the pros and cons of starting your own LLC.

Employee Experience & Recruiting

How to Write a Two Weeks Notice Letter

Need to leave your current job but unsure how to write a two weeks notice letter? Check out this step-by-step guide for more info.

Starting a Business

How Many Work Hours Are in a Year?

Want to know how many work hours are in a year for your business or personal reasons? Check out this detailed guide to learn the answer.