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Editor's Note: Enjoyin' the Ride

Tony Hawk is a cool skater dude who's also an entrepreneur. And that's how he built a company that totally rocks.

This story appears in the October 2009 issue of Entrepreneur. Subscribe »

's office is way cooler than yours. You wouldn't really know that from the outside: It's one in a line of uninspired beige warehouses in Vista, Calif. Inside, though, the place is anything but beige.

There's an eccentric, edgy vibe. The defining feature is not a block of cubicles, but rather a half-pipe--a staggering wooden structure that is the company's R&D facility. To one side of the half-pipe sits a ski gondola that Hawk plans to put in the backyard of his mountain retreat. Skateboards and piles of skate shoes line the walls. Bone-cracking music pulses throughout (on our photo shoot day, a mix of Jane's Addiction and Metallica). This office, quite literally, rocks.

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