Fall in Love

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By Rieva Lesonsky • Aug 1, 2001

Opinions expressed by Entrepreneur contributors are their own.

Let's talk about love at first sight. Four years ago Iattended a Students in Free Enterprise (SIFE) exposition andpromptly fell in love-with SIFE. Unlike most "instant"loves, this one took.

For those who don't know (which unfortunately is too many ofyou), SIFE is a nonprofit organization that partners withbusinesses and universities to spread the word about freeenterprise. And students are judged on how well they've taughtothers about it at an annually held national competition.

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