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SIFE Lessons

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By Rieva Lesonsky

Opinions expressed by Entrepreneur contributors are their own.

I'm an addict. Like many addicts, I belong to a club. Someof my fellow addicts come from household-name businesses likeAT&T, KPMG, Kraft Foods, Radio Shack and Wal-Mart (to name justa few). Others hail from companies you've likely never heardof. The name of our club and the source of our addiction: Studentsin Free Enterprise (SIFE).

To the uninitiated, SIFE is a nonprofit organization devoted tospreading the gospel of free enterprise. Part of what makes SIFE soaddictive: It's impossible to argue with the message. Asbusiness owners, we understand freedom and independence take rootfrom the seeds of innovation and entrepreneurship. It is SIFE'smission to plant those seeds, and they're sown by thousands ofcollege students, led by an amazing array of professors, whoundertake various projects (sometimes dozens) locally, nationallyand globally. SIFE is so infectious, it has already spread to 31nations, including China.

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