Your Old Phones Can Help College Entrepreneurs

Donate your old wireless phones to RadioShack, and help out some enterprising students in return.

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By Tracy Stapp Herold

Helping out young entrepreneurs has never been easier than withRadioShack's new Donate-a-Phone campaign. A contribution willbe made to Students in Free Enterprise (SIFE) for every wirelessphone brought in to a RadioShack from October through December.

This is the first time that SIFE has been included in anationwide promotion, and RadioShack is providing the organizationwith plenty of exposure. RadioShack will be conducting a nationwideradio and TV public relations campaign, and the tagline "Wecan also help you make a world of difference, with the proceedsfrom your old phones going to Students In Free Enterprise whichaddresses local community issues" will be appearing in allRadioShack print ads. Additionally, RadioShack stores will displaythe SIFE logo in their wireless phone sections and run a SIFEcommercial on RadioShack TV.

Started in 1975, SIFE is a nonprofit organization that seeks togive college students a greater understanding and appreciation ofthe free enterprise system. Students are provided with leadershiptraining, career fairs and other opportunities, and are encouragedto teach others about free enterprise. At regional competitions,student teams can win prize money from the pot of as much as$400,000 the organization gives out each year. In turn, SIFEstudent teams are encouraged to teach others the principles ofmarket economics, entrepreneurship, business ethics and personalfinancial success. For more information on SIFE, visit the SIFE Web site. For moreinformation on trading in your phone at RadioShack, click here.

Tracy Stapp Herold

Entrepreneur Staff

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

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