Are Your Clients Satisfied?

That might not be good enough.

Are you patting yourself on the back because you have so manysatisfied customers? Well, experts say that may not be good enough.Sure, every entrepreneur wants satisfied customers, but sales guruDanielle Kennedy believes you can-and should-do better than that:You can have loyal customers. What's the difference? Satisfiedcustomers are still willing to listen to your competitors, butloyal clients think you're the greatest thing since someonesliced that proverbial bread.

You develop loyal customers by continually asking your satisfiedones if there's anything else you can do for them. And onceyou've got them, make them part of your sales team by askingthem to refer you to their friends and colleagues. But never stopcourting your loyal customers; repeat customers should make up 75percent of your clientele.

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