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Adding A Photo To Your Press Package

Want to add some meat to that press release? Consider these hints for creating a great PR photo.

By Julia Miller

Opinions expressed by Entrepreneur contributors are their own.

Last month, we introduced you to the basics of press releases in"The Cardinal Rules Of Creating A Press Release."This month, we're continuing the PR lesson. Learn how to createa PR photo in "Adding A Photo To Your Press Release;" in"PR Protocol," we'll help you pitch your story withproper etiquette.

All media, including your local newspaper, are always on thelookout for good photos for publication. Of course, the operativeword here is "good." Most editors don't want thetypical "grip and grin" shots that show a smiling groupof people lined up stiffly in a row or run-of-the-mill productshots. Those will almost certainly end up in the trash.

With this in mind, PR Newswire has created a Web site toincrease the industry's successful use of photos and to helpall of you news neophytes out there create better quality photosthat will increase your chances of being published. Located, the sitefeatures photo distribution and archive services, as well as aprofessional photographer locator. The site will soon featuretutorials on topics such as how to scan photos, an idea gallery of"good" photos and access to a full array of picturesolutions.

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