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Best of Times


By Rieva Lesonsky

Opinions expressed by Entrepreneur contributors are their own.

What's the key to entrepreneurial success? I don'tpretend to know the key, but I do know that one essentialingredient is timing. Bad timing can turn a great idea into ahorrible failure. Conversely, good timing can transform a mediocreidea into a blockbuster.

The thing about timing is you can't control it. Andentrepreneurs don't do well with the uncontrollable. But thereare times in your life when you need to heed the lyrical wordsfirst brought to us by Doris Day, "que sera, sera,"meaning "what will be, will be." I'm not advising youto give up and put your fate in the hands of, well, the Fates.Rather you need to work with what you've got.

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