Cool Clicks 6/01
Stopping online fraud, memorable jingles on the cheap and finding out what employees are paid
By Gisela M. Pedroza •
Opinions expressed by Entrepreneur contributors are their own.
Fraud-Stoppers: TheWorldwide E-Commerce Fraud Prevention Network, a nonprofit formedby American Express and its coalition partners (which includeBuy.com and Expedia.com), has launched a new Website-MerchantFraudSquad.com-tohelp businesses combat online fraud. The site aims to keep stolencredit card numbers out of circulation and prevent their use one-tailing sites.
Jingle Sales: No, youdon't need Intel's millions to build an audio brand. A newcrop of Web sites promises memorable jingles on the cheap, withpackages starting as low as $1,500. Well worth checking out:Thesonicbrandcompany,InternetJingles.com,Idents.com and Imaginationmusic. Audio filescome in a variety of formats, including Flash G2 Real Player andMP3.
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