From Idea to Inspiration
How some of the biggest ideas in business came to be.
By Mark Henricks • May 5, 2006 Originally published Mar 3, 2002
Opinions expressed by Entrepreneur contributors are their own.
Attorney Steven D. Strauss has gathered dozens of talesabout big ideas from Post-Its and Palm Pilots to Viagra and SillyPutty. And he tells them all in The Big Idea (Dearborn Trade, $17.95). Theseaccounts reveal how the TV remote, Teflon, Tupperware and manyother products came to be, each chapter ending with a lesson thatsums it up.
Some of the guidelines are obvious. No one will be dumbfoundedto learn that "Nothing beats good publicity for increasingacceptance of an innovative product." But the storiesillustrating these rules help make them memorable.
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