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In English, Please

When it comes to the written word as it relates to your business, the simpler, the better.

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This story appears in the May 2001 issue of Entrepreneurs Start-Ups magazine.
BrainFood

The Elements of Style by William StrunkJr. and E.B. White
The Securities and Exchange Commission's A Plain EnglishHandbook (downloadable at www.sec.gov/news/handbook.htm)

No matter what kind of business you start, eventually you findyourself writing-whether it's memos to staff, proposals toclients, reports to shareholders, letters to vendors orexplanations to the city planning department. The best way totackle this stack of paperwork? Above all, use simple language."Plain language saves time and money," affirms Annetta Cheek, plain-languagecoordinator at the National Partnership for Reinventing Governmentin Washington, DC.

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