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It Figures 01/02

Financing sources, whom customers trust, what makes Internet visitors buy and more

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This story appears in the January 2002 issue of Entrepreneur. Subscribe »
WHERE ARE THE ENTREPRENEURS TURNINGfor business financing? Here's how much use of the following financing sources increased in 2001 as compared to 2000:

SOURCE: D&B's "20th Annual Small Business Survey"
TRADING UP
DON'T FORGET YOUR INDUSTRY RESEARCHEighty-three percent of small-business owners read trade magazines, and 73 percent visit trade Web sites. And some went to a lot of B2B trade shows last year:

SOURCE: Yankelovich/Harris Interactive Strategic Consulting Group
IN SERVICE WE TRUST
WHERE IT'S EARNEDthrough brilliant packaging, a great ad campaign or responsiveness to their questions, customers' trust is a key component to a company's enduring success. Here's what customers had to say about trust in a recent survey:

SOURCE: Booth-Harris Trust Monitor

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