It Figures 01/02
Financing sources, whom customers trust, what makes Internet visitors buy and more
WHERE ARE THE ENTREPRENEURS TURNINGfor business financing? Here's how much use of the following financing sources increased in 2001 as compared to 2000: SOURCE: D&B's "20th Annual Small Business Survey" | ||
| TRADING UP | ||
DON'T FORGET YOUR INDUSTRY RESEARCHEighty-three percent of small-business owners read trade magazines, and 73 percent visit trade Web sites. And some went to a lot of B2B trade shows last year: SOURCE: Yankelovich/Harris Interactive Strategic Consulting Group | ||
| IN SERVICE WE TRUST | ||
WHERE IT'S EARNEDthrough brilliant packaging, a great ad campaign or responsiveness to their questions, customers' trust is a key component to a company's enduring success. Here's what customers had to say about trust in a recent survey: SOURCE: Booth-Harris Trust Monitor | ||
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