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It Figures 01/02
Financing sources, whom customers trust, what makes Internet visitors buy and more
By Steve Cooper •
Opinions expressed by Entrepreneur contributors are their own.
| WHERE ARE THE ENTREPRENEURS TURNINGfor business financing? Here's how much use of the following financing sources increased in 2001 as compared to 2000: SOURCE: D&B's "20th Annual Small Business Survey" | ||
| TRADING UP | ||
DON'T FORGET YOUR INDUSTRY RESEARCHEighty-three percent of small-business owners read trade magazines, and 73 percent visit trade Web sites. And some went to a lot of B2B trade shows last year: SOURCE: Yankelovich/Harris Interactive Strategic Consulting Group | ||
| IN SERVICE WE TRUST | ||
| WHERE IT'S EARNEDthrough brilliant packaging, a great ad campaign or responsiveness to their questions, customers' trust is a key component to a company's enduring success. Here's what customers had to say about trust in a recent survey: SOURCE: Booth-Harris Trust Monitor | ||
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