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It Figures 08/04
The cost of phishing, consumer attitudes toward marketing and more
By Steve Cooper • Aug 1, 2004
Opinions expressed by Entrepreneur contributors are their own.
E-mail spoofingor "phishing" cost banks and credit cardissuers
$1.2
BILLION
in 2003.
74%
of e-consumers say they are less likely to shoponline because of phishing.
SOURCE: GartnerResearch/Cyota
$1.2
BILLION
in 2003.
74%
of e-consumers say they are less likely to shoponline because of phishing.
SOURCE: GartnerResearch/Cyota
57%
of consumers say they are consciously buyinghealthier foods.
SOURCE: RetailForward
41%
of women business owners do not have creditservices with any bank or financial institution.
SOURCE: National CityCorp.
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