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It Figures 08/04

The cost of phishing, consumer attitudes toward marketing and more

By Steve Cooper • Aug 1, 2004

Opinions expressed by Entrepreneur contributors are their own.

E-mail spoofingor "phishing" cost banks and credit cardissuers
in 2003.

of e-consumers say they are less likely to shoponline because of phishing.
SOURCE: GartnerResearch/Cyota

of consumers say they are consciously buyinghealthier foods.
SOURCE: RetailForward

of women business owners do not have creditservices with any bank or financial institution.
SOURCE: National CityCorp.

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