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It Figures 09/02

Who's using broadband, how men and women evaluate Web sites and more

By Steve Cooper

Opinions expressed by Entrepreneur contributors are their own.

of entrepreneurs quit their jobs to start their businesses (as opposed to being fired).
SOURCE: Babson College and Kauffman Center for Entrepreneurial Leadership

of consumers will delete an e-mail from an unrecognized name without even opening it.

Monday is the busiest day on the Web, receiving
of the worldwide Internet traffic.
SOURCE: WebSideStory

of small businesses choose leasing as their preferred method of financing equipment.
SOURCE: Equipment Leasing Association

of time spent on e-mail goes to reading gossip, jokes and non-work-related material.
SOURCE: Gartner Inc.

of small-business owners are optimistic about the growth potential of their industries.
SOURCE: Intuit Professional Accounting Solutions

feel the same regarding their own businesses.
SOURCE: Intuit Professional Accounting Solutions

of online users will abandon a site if the search function doesn't work well.
SOURCE: Jupiter Media Metrix

NEARLY 10 PERCENTof all households in the United States have signed up for broadband Internet access. Here's how it's affected American users' daily lives:

SOURCE: Pew Internet/American Life Project Leadership
WOMEN CARE ABOUTWIRED?how it looks; men care about how you get there. Here are the elements men and women think are important to consider when evaluating a Web site:

SOURCE: SpectraCom

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