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It Figures 09/02

Who's using broadband, how men and women evaluate Web sites and more

By Steve Cooper

Opinions expressed by Entrepreneur contributors are their own.

89.7%
of entrepreneurs quit their jobs to start their businesses (as opposed to being fired).
SOURCE: Babson College and Kauffman Center for Entrepreneurial Leadership

52%
of consumers will delete an e-mail from an unrecognized name without even opening it.
SOURCE: Quris

Monday is the busiest day on the Web, receiving
15%
of the worldwide Internet traffic.
SOURCE: WebSideStory

73%
of small businesses choose leasing as their preferred method of financing equipment.
SOURCE: Equipment Leasing Association

30%
of time spent on e-mail goes to reading gossip, jokes and non-work-related material.
SOURCE: Gartner Inc.

91%
of small-business owners are optimistic about the growth potential of their industries.
SOURCE: Intuit Professional Accounting Solutions

93%
feel the same regarding their own businesses.
SOURCE: Intuit Professional Accounting Solutions

80%
of online users will abandon a site if the search function doesn't work well.
SOURCE: Jupiter Media Metrix

NEARLY 10 PERCENTof all households in the United States have signed up for broadband Internet access. Here's how it's affected American users' daily lives:

SOURCE: Pew Internet/American Life Project Leadership
LOOKING GOOD
WOMEN CARE ABOUTWIRED?how it looks; men care about how you get there. Here are the elements men and women think are important to consider when evaluating a Web site:

SOURCE: SpectraCom

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