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It Figures 11/01

An increase in health promotion programs, the effects of poor customer service and more

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This story appears in the November 2001 issue of Entrepreneur. Subscribe »

Companies of all sizes have increased their interest in keeping employees well. Ninety-two percent of companies offer health promotion programs, up from 88 percent of companies offering similar programs in 1995.

BARGAIN BUYERS?
The Average Costof recruiting a customer is steadily dropping for online retailers. This drop has continued even during the current dotcom bust, which spells good news for the businesses that survived.

SOURCE: Hewitt Associates
Don't Look Back
WILL CUSTOMERSwalk away if faced with poor ? That depends on where you are. Research shows varying tolerance levels by region and by urbanization. How many of your customers would hit the road?

SOURCE: International Communications Research

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