For Subscribers

Just Woo It

It's possible to flirt with success after all.

By Sara Wilson

Opinions expressed by Entrepreneur contributors are their own.

Books on how to catch Mr. or Ms. Right using marketingstrategies may have hearts skipping a beat, but they do little toease the qualms of an entrepreneur. For those who have much more atstake than a broken heart, help is on the way. Jay B. Lipe, authorof The Marketing Toolkit for Growing Businesses:Tips, Techniques and Tools to Improve Your Marketing(Chammerson Press), turns the tables and shows how countless hoursspent perfecting one-liners can actually come in handy. Simply put,if you're good at the dating scene, marketing your smallbusiness can be a cinch.

  • Puckerup.
  • Get customers to run back for more byoffering small and enticing samples. "'Putting out'can score big returns later on," says Lipe. And if customersare responsive to this first nibble, Lipe recommends "tryingto go to second base with your prospects" by offering up-sellsthey can't refuse.
  • Meet theparents.
  • It's that dreaded first encounterwith the one person who stands in the way of a potential sale.Whether it's a mother selecting the best cereal for herchildren or a CFO approving a purchase order, don't look foreasy ways out. Says Lipe, "In the world of business, elopingjust isn't an option."

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change

The Greasy, Glamorous Rise of Mascara

You won't believe the grimy gunk people used to smear on their eyelashes -- and still do.


3 Expert-Backed Strategies for Blowing People Away With Your First Impression

Nothing is more important than a good first impression. The first five seconds are everything.

Business News

'Our Kids Aren't Even Safe To Order Food': Mother Outraged After DoorDash Employee Uses App to Flirt With Teen Daughter

One mom is going viral on TikTok after catching a DoorDash employee attempting to flirt with her 15-year-old daughter through the messaging service provided through the platform.

Business News

An NFL Rookie Scores a $514,000 Jackpot in Las Vegas

Los Angeles Rams running back Ronnie Rivers sat down to play 3-card poker and left a half million dollars richer.


Improving Yourself Takes 9.6 Minutes of Work Each Day

Micro-habits are the antidote to a chaotic world, offering a pathway to sustainable change.