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Let's Do Lunch

Giving new meaning to the term "power lunch"

By Nichole L. Torres • Nov 1, 2004

Opinions expressed by Entrepreneur contributors are their own.

Ever wish you could pick the brain of a famous and successfulentrepreneur? In Good Company could give you the chance. Ifyou're the highest bidder, you can have lunch with a powerfulbusiness owner or corporate CEO to not only enjoy good food, butalso to share entrepreneurial know-how and create connections. Theconcept, the brainchild of entrepreneur Nancy Michaels, is simple:An up-and-coming entrepreneur bids on a lunch with a successfulbusiness owner via eBay.

Michaels launched Lexington, Massachusetts-based In Good Companyto provide the gateway to the lunches and plans to donate proceedsto Count-Me-In (CMI), a New York City nonprofit that providesmicroloans to women entrepreneurs. CMI founder Nell Merlino hasjoined with Michaels in recruiting the CEOs for the lunches."The potential is huge, not only in terms of the money thatcan be raised, but [also] in the business that can come out of it[for entrepreneurs]," says Michaels, also founder ofImpression Impact, a business consulting and speaking company inConcord, Massachusetts, and Entrepreneur's "Askthe Expert" columnist. "Having a meal with somebody isone of the best ways to break down barriers."

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