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Make Demand

Enough about supply--it's demand's turn for top billing.

By Mark Henricks •

Opinions expressed by Entrepreneur contributors are their own.

Are unsold products piling up on your shelves? Are you shippingmore goods from your factory but seeing no improvement in yourbottom line? In The New Law of Demand and Supply (CurrencyDoubleday, $27.50), management consultant Rick Kash explains whyyou and many other businesspeople are experiencing similar problemsand, more important, what to do about it.

Nowadays, supply has outstripped demand in many products andservices, Kash argues. It's more important than ever,therefore, to understand demand. Kash offers six principles forcreating a demand-focused organization so you won't wind upwith a warehouse full of products nobody wants.

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