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PR Pitching Protocol You have a great PR package and a professional photo at the ready for editors. Now what can you do to get them to listen to you?
By Julia Miller •
Opinions expressed by Entrepreneur contributors are their own.
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 Editor'sNote:Last month, we introduced you to the basics of press releases in"The Cardinal Rules Of Creating A Press Release."This month, we're continuing the PR lesson. Learn how to createa PR photo in "Adding A Photo To Your Press Release;" in"PR Protocol," we'll help you pitch your story withproper etiquette. | ||||||
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Just because you've written--or at least think you'vewritten-a press release worthy of a Pulitzer Prize, don'tassume you'll get front page coverage. In fact, don'tassume you'll get any coverage at all unless you pay attentionto the following rules of PR etiquette:
1. Make sure the publications you're targeting withyour press release are tailor-made for your product or service.
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