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Recession Session

Read everything you need to know to beat the downturn in one sitting.

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This story appears in the March 2002 issue of Entrepreneur. Subscribe »

Dallas entrepreneur Sean Magennis started his human resourcesmanagement software in Toronto 11 years ago during one ofCanada's worst recessions. Atlanta marketing company owner JanLok and Appleton, Wisconsin, construction entrepreneur Paul J.Hoffman both opened their businesses' doors only to be greetedby two recessions in five years. And when David Gauger's SanFrancisco advertising agency took in its first dollar 27 years ago,the United States was reeling in one of the longest downturns sincethe Depression.

When it comes to , these entrepreneurs have been there,done that.

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