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This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Notice anything different? If we were a box of Tide, we wouldstamp a big "New & Improved" across our cover. Butthis transformation is so apparent, you really shouldn't needany hints to see we've changed.

Entrepreneurs have changed significantly in the past decade.You're younger, more diverse, more tech- and business-savvy,more focused and more ambitious. You're not content to "gowith the flow" of business growth; you're out thereworking your butts off to make it happen. And while the specific"it" varies with the entrepreneur, your goals are thesame: building successful companies. Not all of you yearn to be thenext Bill Gates, but you do aim to be the best at what you do.

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