Bringing a new product to market is a challenge for any entrepreneur. We asked Entrepreneur contributor Barry Farber to share the "Sales Success" behind his recent product launch:
You never know when an idea is going to hit you on the head and say "Run with this one. It's a whopper!" That's what happened to me five years ago. While I was hosting a TV show, an inventor I was interviewing suggested I meet other inventors who were having problems marketing their products. One of those inventors was Gary Johnson, and one of his products was a flat pen that folded in half to the size of a business card.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve