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Cream of the Crop

Consummate customer service sets Cold Stone apart.

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This story appears in the January 2006 issue of Entrepreneur. Subscribe »

Doug Ducey's introduction to Cold Stone Creamery'sfounders came when he was a prospective franchisee conducting duediligence on Subway and wanted to learn about similar businesses.Ducey, 41, was intrigued enough to open both a Subway and a ColdStone Creamery franchise, and on top of that, the former Procter& Gamble sales executive joined Cold Stone's andstrategic development team. Now the company's chairman and CEO,Ducey gives us the scoop on Cold Stone's amazing rise tosuccess.

Entrepreneur: What approach did you take inexpanding Cold Stone?

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