Cream of the Crop
Consummate customer service sets Cold Stone apart.
By April Y. Pennington •
Opinions expressed by Entrepreneur contributors are their own.
Doug Ducey's introduction to Cold Stone Creamery'sfounders came when he was a prospective franchisee conducting duediligence on Subway and wanted to learn about similar businesses.Ducey, 41, was intrigued enough to open both a Subway and a ColdStone Creamery franchise, and on top of that, the former Procter& Gamble sales executive joined Cold Stone's business andstrategic development team. Now the company's chairman and CEO,Ducey gives us the scoop on Cold Stone's amazing rise tosuccess.
Entrepreneur: What approach did you take inexpanding Cold Stone?
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