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Go On, Take It!

Your old cell phone number, that is.

By Mike Hogan

Opinions expressed by Entrepreneur contributors are their own.

After exhausting every legal and regulatory appeal, cellularcompanies seem ready to let you take your phone number if youleave.

Why the foot-dragging? Carriers lose almost a third of theircustomers annually, and many envision wholesale defections whenchange doesn't mean sacrificing your phone number. Studies byThe ManagementNetwork Group Inc. (TMNG), a consulting firm in Overland Park,Kansas, say that churn could approach 50 percent next year but thenquickly begin heading downward. Carriers will gain or losecustomers, says TMNG principal Jeff Maszal, depending on whoresponds with service improvements and more attractively pricedpackages.

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