Hiring the Right Sales Manager, Part 2

Characteristics to look for when interviewing candidates

Consider the following questions when interviewing yourpotential salespeople:

What's the most important skill a salesperson should have,and why?
What company is your biggest competitor in your present job,and how do you compete with them?
What's the best sale you ever made?
What are things you do to improve yourself?
What's in it for us if we decide to hire you?
Describe an ethical dilemma you faced. What did you do aboutit?

Excerpted from Entrepreneur magazine, June2001

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