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Inn Your Sites

Now offering upgrades to a bigger, more comfortable Web site.

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This story appears in the May 2001 issue of Entrepreneur. Subscribe »

Just when you thought your favorite hotel Web site couldn'tget any better-surprise! The next generation of lodging sites willoffer new ways to track your miles and find inexpensive roomsquickly. You'll also be able to access them using wirelessdevices. Look for the changes during the next few months.

"Personalization is a big issue for hotel Web sites,"says Forrester Research's Henry Harteveldt. "The newestsites will allow you to enter your loyalty programs, track yourmiles and redeem them online. They'll also offer a way for youto choose properties by geographic location."

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