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It Figures 12/01

An increase in online ad spending, employee job satisfaction, office betting pools and more

By Steve Cooper

Opinions expressed by Entrepreneur contributors are their own.

FOR THE BETTOR
EVEN THOUGHthey don't have the ringing bells and flashing lights of Las Vegas, nearly 70 percent of employers consider office betting pools fun. Here's the percentage of companies surveyed that have organized office betting on the following occasions:
SOURCE: Vault Inc
ONLINE-ITEMS VETO
COMPARED TO THE GENERALonline population, African American and Hispanic American Internet users are less likely to spend money online.
SOURCE: Cultural Access Group and eMarketer
NEVER GIVE UP!
DESPITE THE DOTCOM BOMB,84 percent of small businesses say they intend to increase or maintain their level of spending on online ads for the next two years:
SOURCE: ConStat and The Kelsey Group

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