For Subscribers

Rolloverkill?

The truth behind keeping those rollover minutes

By Erik P. Nelson

Opinions expressed by Entrepreneur contributors are their own.

Cingular Wireless is spending big to attract customers withRollover Minutes. But what's carrying unused minutes intofuture months worth to you?

What sounds like a price decrease really isn't, says GartnerInc. analyst Bryan Prohm, because the nation's second-largestcarrier hiked prices before the rollout. Also, this plan has theusual gaggle of restrictions. Rollover Minutes is only on localcalling plans, and you must sign up for at least 600 peak and 3,000off-peak minutes for $39.99 per month with a $36 activation fee anda $150 termination fee. Long distance is included, but roamingcosts 79 cents per minute.

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