Business Image Checkup

New and experienced business owners alike should evaluate their company's image.

Image starts with your company name. Is the name of yourbusiness descriptive and easily recognizable? If the name youstarted with isn't working, you can always change it.

Phone communication is vital, so make sure you (or youremployees) answer the phone by clearly and distinctly stating yourcompany name. Also, the outgoing message on your voice-mail systemshould be short, upbeat and professional. If you still use ananswering machine, consider the switch to voice mail, which isavailable from your local phone company; it leaves a moreprofessional impression.

Finally, what does your company do? Of course you know, but canyou describe it in a single, concise sentence? Once you determinethis description, make sure you repeat it to all your prospects atnetworking events or on cold calls.

Excerpted from Get Smart: 365 Tips To Boost YourEntrepreneurial IQ

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