Don't Pitch This

Here's what not to include in your pitch letter.

  • Overly solicitous greetings: Try to stick with"Dear." It may not be original, but it's not silly orclichéd.
  • Exaggerations: Don't send your prospects a snow job;you're sure to lose credibility if you do. Try to say somethingnice about the prospect's business, but strive to bebelievable.
  • Dramatic punctuation: Don't overuse exclamationpoints, underlines, italics and bold typefaces. And limit your useof fonts; remember, it's a letter, not an ad.
  • Too much information: Don't waste prospects'time giving them data they don't need. Tell prospects what youcan do for them and why they should choose you instead of acompetitor.
  • Odd closings: Keep it simple, not desperate. You are,after all, trying to sound sincere.

Excerpted fromGet Smart: 365 Tips To Boost YourEntrepreneurial IQ

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change

6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business Solutions

What Bill Gates and Steve Jobs Taught Me About Getting to Know Your Customers

Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.

Business News

Out With the Kibble and In With the Steak. The World's Richest Dog Has a Net Worth of $400 Million – And a New Netflix Docuseries Too

'Gunther's Millions' is set to unpack the pooch's mysterious fortune and what those around him have done with his inheritance.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.