Leaving Their Mark
On the 10th of this month, my baby sister Jayne celebrates abirthday. Why is that important? Well, Jayne and the 300,000 or soother kids who were born in December 1964 are the last of the babyboomers to hit the big 4-0. This, in many ways, marks the end of anera. The generation that for so long has dominated Americanmind-sets and habits, that has permanently influenced fashion(think casual Fridays), cars (it's no coincidence that theMustang was born the year the first boomers turned 18), music, andso much more is now "officially" all grown up. Sortof.
Actually, one of the legacies we boomers have contributed to ournation is: No one acts their age anymore. A survey I saw a fewyears ago said that Americans aged 35 to 85 acted 10 years youngerthan their chronological ages. And for entrepreneurs, that's agood thing. It gives you a wider market to sell your products andservices to. Younger boomers like my sister have much in commonwith older Gen Xers. They share many of the same concerns andlifestyles-raising families, saving money, trying to balance workand home.
Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.
Entrepreneur Editors' Picks
How an Encounter With the 'Armpit of Destiny' Helped the Founder of Grubhub Take His Business From His Apartment to a $2 Billion IPO
You Can Train Your Brain to React to Stressful Situations Better. Here's the 3-Step Process.
A Disastrous Valentine's Day Inspired This Founder to Launch Her Own Floral Brand. It Became a Celebrity Magnet With Retail Revenue Up 450% Since 2019.
What Is Your Dream Job? Ask Yourself These 4 Questions to Find Out.
This Is the Crazy Process This Juice Franchise Went Through to Get USDA-Certified Organic. But It Sure Has Paid Off.
No One Would Rent Me a Café in Trendy NYC Neighborhoods, So I Tried Something Risky. Now I Have 3 Coffee Shops.