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Let's Get Creative

Creativity is what makes the world go round. How do you keep from missing the ride?

By Geoff Williams

Opinions expressed by Entrepreneur contributors are their own.

It was a dark and stormy night, and Guido was walking his petaardvark. Ignore me--I'm trying to be creative. I'm underpressure to write a clever introduction for the author of TheRise of the Creative Class (Basic Books). Richard Florida isprofessor of regional economic development at the Heinz School ofPublic Policy and Management at Carnegie Mellon University inPittsburgh. In his book, he argues that entrepreneurs, artists andother innovators belong to a creative class, and woe to cities thatdon't recognize it.

What is this creative class, and whyshould cities pay more attention?

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