Finding Out What Customers Think

Surveying customers on the cheap to improve business

Telephone interviews are an inexpensive and fast way to getinformation from your customers. Ask clearly worded brief questions- people don't like to spend a lot of time on the phoneanswering questions.

You may learn more through a direct-mail survey. It needn'tbe elaborate; you can even use a postcard. But don't ask morethan 15 questions.

With today's technology, you can conduct fax or e-mailinterviews. The same criteria apply here - be clear andconcise - and always thank customers in advance for theirinput.

Always remember, the most important thing is not how you ask thequestions but how you apply what you learn.

Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ

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