Public Relations for Beginners

New entrepreneurs often do nothing to call attention to their businesses.

One of the best ways to let people know you're out there isby sending press releases to a carefully compiled media list. Toget the most from your release, PR maven Alan Caruba says to makesure it contains the following elements:

  • An eye-catching headline that uses action words like"reveals" or "exposes." The lead paragraphshould contain a strong quote or statement of general newsinterest.
  • In the next paragraph, make sure you state where your companyis located and what you do. Then the third paragraph should statethe reason for the release. Close strongly, either with adeclarative fact or quote. Use a keyword, such as"success."
  • Make sure the release contains the name and phone and faxnumbers of the person to contact for more information. And keepyour press release to one page. No one has time to read more.

Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ

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