What do people want most in a cell phone?
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We all use cell phones-they're a business productivitystaple. But where are the entrepreneurial opportunities? A recentstudy by research firm Zelos Group offers insight into what America's 140million cell phone users want most and what they don't caremuch about.
Winners are integrated digital cameras and push-to-talk serviceslike Nextel's Direct Connect. A surprising loser is Bluetoothconnectivity. Cell companies see a bright future for data transfersacross ad hoc personal area networks, but consumers don't, saysSeamus McAteer, Zelos Group senior analyst in San Francisco.
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