Get an In-Store Sound System
If you don't have one, you may be missing an opportunity to greatly increase your sales.
Studies show that about 70 percent of all buying decisions aremade by customers while they're in the store. Using a satellitemusic system with customized audio messages can turn empty air intoan ongoing sales program.
Audio merchandising can boost impulse and add-on purchases,promote high-profit-margin goods and enhance your image. Is itworth it? Well, once they're in your store, customers are acaptive audience. Who better to market to?
Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ