Get an In-Store Sound System

If you don't have one, you may be missing an opportunity to greatly increase your sales.

Studies show that about 70 percent of all buying decisions aremade by customers while they're in the store. Using a satellitemusic system with customized audio messages can turn empty air intoan ongoing sales program.

Audio merchandising can boost impulse and add-on purchases,promote high-profit-margin goods and enhance your image. Is itworth it? Well, once they're in your store, customers are acaptive audience. Who better to market to?

Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Use These Words and Gestures to Impress Your Boss
Everything You Need to Know About Franchise Law
The Top 2% Swear By This Negotiation Tactic Most People Overlook

Most Popular

See all
Growing a Business

This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.

Childhood friends and Harvard grads Laura Schubert and Lillian Tung launched Fur to address the problem no one was talking about.

By Amanda Breen

Starting a Business

90% of Online Businesses Fail in Just 4 Months. You Can Avoid the Same Fate By Using These Strategies.

It's not catastrophizing when we think about potential failure; it's in fact a chance for any business to precisely see any outcome and prepare in advance.

By Ivan Popov

Real Estate

4 Essentials for Selecting the Perfect Business Real Estate

Marketing for retail, restaurant or other site-critical companies should always begin with meticulously chosen sites: Time-tested ways of picking a winner.

By Dan Rowe

Business News

'Crying Northwestern Kid' Turned His Viral Fan Moment Into a Successful Harvard Admissions Essay. He Says the Experience Taught Him About Empathy.

Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga during March Madness when he became a meme.

By Tyler Lauletta

Business News

A Scammer Posing as Elon Musk Tricked a Florida Principal into Sending $100K in School Funds: 'I Fell for a Scam'

Dr. Jan McGee has since resigned as principal of Burns Science and Technology Charter in Oak Hill, Florida.

By Sam Silverman

Marketing

What Is a Brand Personality? Here's How to Develop One.

Connect with your audience on a deeper level by giving and cultivating your brand a personality. Read here how to do so.

By Entrepreneur Staff