Signs of Life?
You'll need plenty of patience to profit from m-commerce.
Opinions expressed by Entrepreneur contributors are their own.
Mobile commerce (or m-commerce) may be a needle in the haystackof telecommunications and commerce, but it's gettingbigger--slowly. The vision for m-commerce looked like this:consumers dialing up to order books and merchandise, the Web onevery phone, and restaurant coupons beaming out to buyers."The hype curve was way ahead of market reality," saysSeamus McAteer, senior analyst with San Francisco research firmZelosGroup.
The real opportunities in m-commerce aren't where we thoughtthey'd be a few years ago, and a lot of that has to do with theway American consumers buy products over the Internet."You're dealing with a research-driven purchaser. Cellphones are about instant gratification and making a socialstatement. They're not an ideal device for research," saysMcAteer. People don't want to buy merchandise with their cellphones.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve