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Exercise Your Profits

Got a hot fitness idea? Before you get started, make sure you're fit for business.

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This story appears in the February 2008 issue of Entrepreneur. Subscribe »

From kickboxing to to aerobics, have made millions developing new programs--and with the right program, you could start the next hot fitness craze. "It has to be creative, cutting-edge and put together in a systematic way," says Tom Perkins, chief fitness business coach at consulting firm Fitness Business Resources LLC.

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