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Food for Thought

Got a great food idea? Submit it directly to Kraft.

This story appears in the September 2006 issue of Entrepreneur. Subscribe »
for thought Got a great for a new food product? Now there's an easier way to make your innovative idea a reality: Instead of pitching to a executive to try to get a sales meeting, simply submit your concept online.

In May, the $34 billion food and beverage giant launched its Innovate With Kraft program, offering for the first time a standardized process for the public to submit ideas for tasty new products, unique packaging ideas or innovative processes or systems.

"We've always been open to receiving ideas from people --we just haven't had a user-friendly system to get there," says Todd Abraham, vice president of global and strategy for Kraft Foods. "So this really enables people to get their ideas in front of us."

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