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All Gussied Up

Make money by makin' people prettier.

By Todd D. Maddocks

Opinions expressed by Entrepreneur contributors are their own.

Before and after. We see the pictures in our dentists'offices, the ads for plastic surgeons and makeovers. And you knowwhat? Those ads work. We all want the magic elixir that reversesthe aging process or elevates our self-esteem. So it's nosurprise when customers flock to Merle NormanCosmetics Inc. (MNC) studios for a piece of that.

Before Merle Norman the franchise came Merle Norman thewoman-a pioneer who manufactured her own cosmetics andstarted selling them in a Santa Monica, California, retail store in1931. Norman became known for her innovative offering: the freemakeover.

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