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Get Franchise Fit

We'll give you a research routine that will set you on the right track for your franchise future.

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This story appears in the October 2005 issue of Start Up.

You finally resolve to get back in shape, so you hire a personaltrainer to help you achieve your goals. At your first meeting, thefitness trainer asks you a series of questions and measures you,weighs you and pinches around to determine your level of body fat.You're at the beginning of a long road. It is vital not onlythat you know where you're starting from, but also that youhead down the right path for you.

It's a lot like the process of buying a franchisebusiness--you cannot afford to make a mistake on such a largefinancial investment. Like working out at the gym, you can get hurtif you're not careful and well-informed about the process. Tolocate and evaluate a franchise that will be a good fit for yourneeds, and to do it right, you have some research and work to do.You'll also be using investigative muscles you've neverused before.

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