IFA Convention News--44th Annual Convention; International Franchise Expo; Women's Franchise Committee's Fifth Annual Leadership Conference

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Washington, DC-At this year's annual IFAconvention, more than 20 concurrent educational sessions willaddress franchising from A-Z. Topics will include acceleratinggrowth in an established market, adding value to tenuredfranchisees, building the brand, crisis management in internationalmarkets, financing, leveraging technology, marketing andrecruitment.

The convention will take place at MGM Grand Hotel & Casinoin Las Vegas from March 6 through 9, 2004. View the conventionagenda at www.franchise.org. -IFA

Washington, DC-Franchise executives will learn theimportance of mentoring programs as a bridge to advance theircareers during the Women's Franchise Committee's (WFC)Fifth Annual Leadership Conference March 6, 2004 in Las Vegas. Theconference will be held during the IFA's annual conventionMarch 6 through 9 at the MGM Grand Hotel & Casino.

The conference, titled "Networks: Tuning Into Others,"is designed for both men and women. A presentation will providedetails on the Women's Franchise Network, and Money MailerPresident Godfred Otuteye will deliver a keynote address. Otuteyewill set the stage during the Las Vegas event for discussionsfocusing on the value of utilizing mentoring programs in developingimportant networks that enable both men and women to reach theircareer goals. Speaking about his mentoring experiences within thefranchise community, Otuteye will also highlight his company'smentoring program.

A panel discussion will address the personal experiences oftoday's leaders in franchising. Following the panel discussion,participants will have the opportunity to interact in roundtablediscussions. View the convention agenda at www.franchise.org.-IFA

Washington, DC-Those who are pursuing dreams ofcontrolling their destinies via small-business ownership canexamine the world of franchising at the International FranchiseExpo, sponsored by the IFA, April 30 through May 2, 2004 at theWashington, DC, Convention Center. The Expo provides a look at someof the world's most recognized brands at this three-dayevent.

The Expo is designed to help prospective franchisees learn howto put their skills to work through educational and networkingopportunities. Representatives from some of the sector's mostpopular brands will lead how-to workshops on starting and running afranchised small business and provide pertinent information on thesector. Tomorrow's small-business franchisees can getindividual contact with the leaders of mature and new franchisecompanies. There are sessions designed to help those who are facingcareer challenges to match the right concept to their needs,qualifications and personal goals.

Learn more about the Expo and the franchise sector at IFA'sWeb site at www.franchise.org.

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