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Let the Good Times Roll

Franchising isn't just about burgers and windshield repair (not that there's anything wrong with that). Nowadays, it's about having fun.

This story appears in the April 2000 issue of Business Start-Ups magazine.

Hey, remember when you were in , and your friendswould invite you to a big kegger, where there'd be a live bluesband, a magic show and all the submarine sandwiches you could eat?"It'll be fun," they'd say. "You need to getout more." Then you'd arrive--and there'd be threepeople there, playing some inane drinking game in the corner,offering you a cold can of PBR and blasting Led Zeppelin to make itsound like a real party. Real fun.

For many of you, the idea of buying a sounds about asmuch fun as that "kegger." You keep hearing about howmuch fun you'll have--then you get there, some guy in a suithands you a stack of papers to fill out, and you're on yourmerry way to a rip-roarin' time washing windows inNowheresville, USA.

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