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Home isn't just shelter from the rain, but a catalyst formemories. And since the elderly cherish the most memories, it'sespecially tragic when they're forced to move into expensive,if not suspect, nursing homes. No one knows this better than Pauland Lori Hogan, founders of Home Instead Senior Care.
Since 1994, their Omaha, Nebraska, franchise has helped olderpeople stay at home by offering in-home care, including limitedassistance, supervision, light housework and companionship. Andthere is an added twist: The services are nonmedical, making thempleasantly affordable for those who can manage their own physicalneeds but still require some assistance.
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