Tricon Signs Co-Branding Deals
<b></b>
Lexington, Kentucky-Yorkshire Global Restaurant'sA&W brand is party to an agreement calling for a large numberof dual-brand developments with KFC. In December, David Novak,chairman and chief executive of Tricon Global Restaurants,franchisor of KFC, Taco Bell and Pizza Hut, said his companyintends to deploy multiple concepts at all of its nearly 20,000U.S. restaurant sites. Novak said Tricon would use differentcombinations of its own brands, new proprietary concepts andaffiliations with such chains as A&W and Long JohnSilver's, another Yorkshire franchise. -QSR
Memphis, Tennessee-Back Yard Burgers Inc. has enteredinto a development agreement with Tricon Global Restaurants toestablish and operate up to 10 Back Yard Burger outlets as part ofmulti-brand units with Taco Bell, Pizza Hut and/or KFC. The 10outlets are scheduled to open by 2003, and Tricon has an option toco-brand up to 500 additional restaurants. -Back YardBurgers
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'
