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Personalized gifts have become the rage, with gift-givers buyingeverything from engraved, sterling silver golf tees to starsthey've named after their loved ones. How about a gift you canbuild almost from scratch?
Steve Mandell, founder of Party City, tapped into the trend withhis Pawsenclaws & Co. franchises, where customers select, stuffand dress animals from elephants to bears. A customized message,played by pressing the animal's paw, can also be installed.
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