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What's New 3/03

Visions of optical franchises dance through Macy's head.

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This story appears in the March 2003 issue of Entrepreneur. Subscribe »

It's all about one-stop convenience--a dry-cleaner at thegrocery store, a coffee shop in the bank, an optician in adepartment store. Through its Vision Express chain,Phoenix company Optical Franchises Inc. is giving Macy'sshoppers seven-day-a-week access to opticians and one-houreyeglasses service.

The company currently has seven Macy's Vision Expresslocations and would like to eventually have 50 units on the EastCoast. The Lazarus department store chain, which, like Macy's,is owned by Federated Inc., also featuresin-house Vision Express franchises.

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