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Visions of optical franchises dance through Macy's head.

By Devlin Smith •

Opinions expressed by Entrepreneur contributors are their own.

It's all about one-stop convenience--a dry-cleaner at thegrocery store, a coffee shop in the bank, an optician in adepartment store. Through its Macy's Vision Express chain,Phoenix company Optical Franchises Inc. is giving Macy'sshoppers seven-day-a-week access to opticians and one-houreyeglasses service.

The company currently has seven Macy's Vision Expresslocations and would like to eventually have 50 units on the EastCoast. The Lazarus department store chain, which, like Macy's,is owned by Federated Department Stores Inc., also featuresin-house Vision Express franchises.

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